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Since a long time, DIESEL has become a pioneer in casual fashion and denim, playing an important role in diverting and proposing new trends.
DIESEL presents its DNA brand as well as it increases its market share in premium casual wear, becoming also an interesting alternative player in the existing luxury market.
DIESEL continually attracts new fans around the World but this extraordinary grown doesn’t change its philosophy, as Renzo Rosso originally planned in 1978 in the North of Italy.
“DIESEL Planet” is composed by over 4.000 different people, who share a common passion for the adventure.
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