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H.D. Lee Mercantile Company introduced the first BIB-Overall jeans with zipper. An ADV campaign in the Evening Post gave an unpredictable boost to Lee's Union products.
Thanks to Rodeo Ben’s partnership, the first Wrangler jeans collection and the legendary 13 MWZ have been commercialized.
Boxeur Des Rues is a French boxing brand, which combines elements of the Western boxing to the martial arts imported by the French sailors from the Far East and Asian sailing ports.
Malloy outfits represent an icon for Americans.